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What Data to Leverage for a Winning Business Strategy

What Data to Leverage for a Winning Business Strategy

The challenge facing business owners and CEO today isn’t a lack of data to help with key decision-making processes. Instead, it seems virtually impossible to sort through mountains of information in order to find the threads that pertain to business operations,...

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How to Hold Your Team Accountable through Goal Setting

How to Hold Your Team Accountable through Goal Setting

Forming and leading teams of employees can significantly boost productivity in the workplace. The key to making this work is accountability. Every member of the team must be held accountable for their role and engage fully in the project or initiative underway. When...

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How to Involve Your Team in Setting Important Goals

How to Involve Your Team in Setting Important Goals

Regular team meetings with employees are needed to ensure that everyone is on the same page and to involve them with setting company goals. Here is a suggested agenda to go through during the meeting to help employees see the big picture and feel empowered to achieve...

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How to Adapt Your Business to Social Distancing

How to Adapt Your Business to Social Distancing

The business landscape has changed significantly since the onset of the COVID-19 pandemic. More changes are undoubtedly coming, with one in particular certain to affect retail businesses in a big way. Social distancing—defined by the Centers for Disease Control and...

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Tips on Customer Retention Marketing

Tips on Customer Retention Marketing

All businesses strive to acquire as many new customers as possible, but is enough effort being made to retain customers already on board? Remember, there’s a significant distinction in costs between finding new customers, as opposed to holding onto the ones you...

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3 Advices to Get to Know Better Your Target Audience

3 Advices to Get to Know Better Your Target Audience

Every business has a target audience—a specific grouping of individuals who will respond most enthusiastically to its marketing message. This grouping encompasses both existing and prospective customers who share certain fundamental traits and behaviours. In the...

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How to Properly Motivate and Recognise Your Sales Team

How to Properly Motivate and Recognise Your Sales Team

Assembling a high-performing sales team is challenging enough, but that’s just the start of any focused sales effort. With quality salespeople in place, the next task is determining how best to motivate and recognise the hard work they do on your company’s behalf....

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Use Twitter for Prospecting: Awesome Tactics for Sales

Use Twitter for Prospecting: Awesome Tactics for Sales

There's Gold in These Twitter Tactics for Sales For business-to-business connections, LinkedIn is your best channel.  But when your InMails are credited back with no new connections or messages to speak of, it's time to try other avenues. Head back to that prospect...

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7 Ways to Market your Business for Next to Nothing

7 Ways to Market your Business for Next to Nothing

Marketing need not be a mystery or expensive. For many business owners who are tightening their belts and reducing expenses, marketing expenditures are often the first to get trimmed. The truth is, marketing should always be a constant, no matter the economic...

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9 Ways to Keep Your Customers Longer

9 Ways to Keep Your Customers Longer

According to Invesp, it can cost five times more to acquire a new customer than to keep an existing one. Many businesses spend most of their marketing dollars on finding new customers instead of nurturing the ones they already have. It is like filling a bucket with a...

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Stay Ahead: Strive For Organisational Adaptability

Stay Ahead: Strive For Organisational Adaptability

As we touched on in our last post, the fourth industrial revolution is upon us. As a leader in your organisation and your industry, it’s vital that you take an active role in guiding your company through the changes ahead. To stay ahead in rapidly changing times, you...

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Understanding Your Leadership Style

Understanding Your Leadership Style

As a business advisor, I have the privilege of working with leaders across a wide range of industries. Every CEO has their own unique leadership style and often the most successful leaders employ a variety of styles to help motivate and get things done. Understanding...

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Stay Ahead: Don’t Go Back To The Way It Was

Stay Ahead: Don’t Go Back To The Way It Was

To stay ahead, we can’t go back to the way things were. The steam engine, assembly lines and the invention of personal computing each revolutionised the way industry operates. Now, we’re approaching a fourth industrial revolution. Rapid, system-wide innovations are...

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Embracing Innovation and Creativity in Business

Embracing Innovation and Creativity in Business

Recently I saw a sixth grader’s social studies project on the Mayan civilisation. The student made the entire project by hand – nothing was store-bought. It showed what life may have been like around 2600 BC. There were snowcapped mountains, replicas of the distinct...

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Key Traits of a Great Office Culture

Key Traits of a Great Office Culture

Great office culture is critical for a thriving, scalable, and sustainable organisation. In my years of working with CEOs on shaping their office culture, I’ve identified a few key traits that are important across the board. Actually, these few items make for a really...

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Use Customer Testimonials to Help Your Business Thrive

Use Customer Testimonials to Help Your Business Thrive

How often are you asked, “what do you do?” Probably all the time – at networking events, social outings/parties, possibly when working to acquire new customers, etc. For me, this is a hard question. Why? First, I am naturally shy and introverted (although almost...

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Future of Work: How to Manage Your Mobile Workforce

Future of Work: How to Manage Your Mobile Workforce

The American workforce is changing the nature of “work” as we once knew it. The days when employees absolutely had to work at a desk, in an office, are long gone. While many businesses still insist on keeping their workforce on-site, more than 30 percent of Americans...

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