Business leaders understand the importance of creating and maintaining a viable brand identity for their companies. It’s only more recently that they’ve come to see the value of creating and maintaining a personal brand for themselves. CEOs and business owners are...

Starting a new business is a daunting project. There are so many factors to consider, starting with the basic business idea, figuring out the functioning, thinking of all the people that will be involved, and most importantly, finances. Even when everything else falls...

These days, it seems like everyone from rock stars to accountants are proponent of personal branding. Why? Because they understand the value of creating and perpetuating a viable public identity affiliated with what they do best. CEOs and business owners are, in many...

Now just might be the perfect time to breathe new life into your business. Many small businesses are still struggling financially and find themselves unable to match their pre-pandemic success. Common culprits like inflation, supply chain, and labour of course are...

For many businesses, the start of the financial year is looking promising. With COVID-19 impacts relatively low, high vaccination rates, re-opening of industries, and overall optimism increasing, there’s a lot to look forward to. Now that it's a new financial year,...

Even if you haven't officially started drafting a brand strategy, you've likely put some thought into your brand and what it means. A brand strategy is a strategic document that explains your company’s background, values, target market and personality. It defines who...

Everyone used to know what “branding” meant—a logo, name, catchphrase, or some mixture of these and other graphic design elements to promote a business. In the twenty-first century, the concept of branding has come to encompass far more than that, including a...

Many businesses are struggling to find the right people in this economic environment. Unemployment is at a low of 3.9% meaning there are less people available looking for jobs. Daniel Wong from The Alternative Board gives a few comprehensive tips that small businesses...

Hiring challenges rage on for small businesses and big corporations alike, with little chance of a turnaround coming any time soon. According to the latest statistics, Australian unemployment rates have been hovering around 3.9%. Hundreds of thousands of job openings...

After graduating from college with a law degree, I went to work for a publicly owned company. My boss informed me on the first day that my decisions needed to be guided by the principle that the purpose of the company was to maximise growth and profits. This certainly...

These days, innovation counts as a key differentiator among competing businesses. What are the next great ideas and who will come up with them? Companies that rely upon a small group of people within the organisation to develop proposed innovations may be missing out...

Ensuring a disruption-free supply chain is (or should be) a key goal for every CEO and business leader. This facet of operations has become even more prominent, due to supply chain troubles surfacing within the past several months. According to Logistics Plus,...

Working from home was launched truly into the mainstream with the emergence of the pandemic in 2020, but as concern for COVID-19 recedes, getting employees back into the office can be a challenge. According to a recent article by ABC News, Tesla chief executive Elon...

LinkedIn is a mainstay social media platform for business owners and professionals. No news flash there. But while most of us understand that having an engaging LinkedIn presence can bring tremendous value, many feel that the effort involved can be overwhelming....

Hiring challenges rage on for small businesses and big corporations alike, with little chance of a turnaround coming any time soon. According to the Australian Bureau of Statistics, the total job vacancies in Australia were 423,500, an increase of 6.9% from November...

It is still a tough labour market out there. The Great Resignation and the lack of of eager job candidates are keeping business owners shorthanded and clamouring for new talent. In many cases, this results in a business’s profound inability to meet customer needs....

The current job market is competitive; why make it any more difficult to recruit and retain the right people for your company? Too many businesses focus on getting bodies into open positions, but neglect grooming new hires (as well as veteran employees) for positions...

At The Alternative Board, we've heard hundreds of stories about how and why clients got into business. Each story differs, but one thing remains common: every one of them got into business to provide better services to their customers than the competition. The truth...

You don’t need a crystal ball to see that supply chain disruptions are likely to continue for some time to come. As we are all becoming painfully aware, supply chain disruption “is a major factor driving prices higher around the globe,” notes CNN, “… and predicting...

Twelve years ago, Nicholas’ love for laser tag inspired his father to build up a company that continues to do better every day, despite the many hurdles thrown towards it especially during the current pandemic. Laser Warriors is a mobile laser tag business that...

The facts are in–inflation is growing much faster than wages.  Simply, it costs more to do business, and most analysts agree there is no quick fix. The Australian election campaign has been heavily focused on inflation and the cost of living, and both parties agree...

When the pandemic saw international borders close, international students were some of the most dramatically affected.   Thus, owning a business working with international students was a most challenging time.   Danielle Pringle is an individual business owner,...

Chances are, most successful individuals have benefited from being mentored by a CEO, owner or another business leader at some time in their professional career. If you’re among this group, you’ll likely remember how valuable the experience proved to be. Generally...

Small businesses in Australia are increasingly falling behind due to their lack of involvement in digital tech. Reports suggest that these businesses are less likely to be making any revenue through online means and don’t offer online payment options to customers...

For the first time in the history of the world, the Australian and global workforce consist of five generations of talent; a dynamic that is challenging businesses to rethink how they engage and motivate a multigenerational team of employees. While it would be a...