Email Marketing in the Age of COVID-19
In spite of all the changes rocking the business landscape, experts agree that email marketing remains a consistently effective way of reaching customers. In part, this is because companies can incorporate wording that speaks to improving the lives of the target...
How to Improve Diversity in the Workplace
The U.S. is going through some challenging times right now, but a growing awareness of the value of diversity in business may prove to be of long-lasting value for us all. Though the future is certainly unpredictable, workplace diversity “inches closer to becoming a...
How to Improve Your Team’s Customer Service Skills
No one can predict what will happen to the business landscape in 2021 (look how far off the experts were about 2020, pre-coronavirus pandemic!). But one constant will remain in place next year, and for years to come: the primary importance of high-quality customer...
How to Appreciate (And Retain) Your Employees
Any business that doesn’t place a high priority on employee appreciation is likely one that sees a fair degree of employee turnover. Back in the day, simply paying a worker on time—and perhaps presenting them with a cake on their five-year anniversary—was enough. But...
A Quick Guide to Hiring Quality Salespeople
Every new hire is important to your business, but probably none are as vital as a quality salesperson. This individual is responsible for generating leads and closing sales, which translates into revenue-generating activities for your organisation. That’s why it’s...
Removing Bottlenecks in Your Sales Process
It’s fair to say that we would all welcome an increase in sales in our business. But before you go adding more to the marketing budget, or hiring all new sales reps, have you taken a look at your current sales process? Could it be more efficient?Sales, in any...
7 Tips for Managing Millennial’s on your Sales Team
We often hear that millennial employees are a breed apart, and require a shift in management style and perspective. The same can be said about a millennial sales team and what’s needed to effectively manage and leverage their particular outlook and talents. How do you...
How To Fire Up Your Sales Team
Things are never easy for a company’s sales team. But even a cursory glance at the issues facing businesses today suggests prospecting and closing sales is more challenging than ever. That’s why CEOs and business leaders should commit time and resources to firing up...
How to buy a franchise and maximise profits
What key things can a new franchisee do or establish to ensure profitability? There’s no one silver bullet to ensure new franchisee profitability but there are a number of factors that need to be considered that will assist all franchisees with ensuring that they run...
What is Local SEO And Why is it Essential?
As a smaller business, being well placed online in a search and social capacity is crucial. It can drive precious customers to your site, and result in conversions. Search engine optimisation (SEO) is an online strategy that can result in your website being displayed...
What an Operating Plan Is and Why You Absolutely Need One
Most companies spend valuable time and resources to create strategic plans, giving their best to outline a strategy that establishes a solid long-term vision. While having a strategic plan is necessary, a vast number of organisations often lack a critical strategy...
9 Ways to Keep Your Customers Longer
According to Invesp, it can cost five times more to acquire a new customer than to keep an existing one. Many businesses spend most of their marketing dollars on finding new customers instead of nurturing the ones they already have. It is like filling a bucket with a...
How to Generate Word-of-Mouth Sales Referrals
Think about how you choose to make your purchase. There’s research you do online, or perhaps you’ve bought a product or service from a particular company before, and you’re comfortable doing so again. But if you wish to buy something or get a service from a business...
“Culture Eats Strategy For Breakfast” – What Does it Mean?
There is a famous Peter Drucker quote that says that “culture eats strategy for breakfast”. This implies that the culture of your company always determines success regardless of how effective your strategy may be. When he said that culture eats strategy...
How To Improve Employee Retention And Inspire Staff
Business owners are in a bit of a pickle these days. The supply chain is still a mess, historic inflation is increasing the cost of literally everything, and the Great Resignation and a disengaged labour pool continue to take a substantial toll on productivity. While...
Resolve To Be Better At Time Management
You are a hardworking business owner who is consistently stressed for time. You end each day reflecting on all those tasks and activities that you didn’t check off your tick list. Darn. You should have called that supplier to negotiate a better price. Yikes. You...
3 Qualities To Look For In Your Next MVP
Hiring challenges rage on for small businesses and big corporations alike, with little chance of a turnaround coming any time soon. According to the latest statistics, Australian unemployment rates have been hovering around 3.9%. Hundreds of thousands of job openings...
5 Ways To Boost Repeat Sales
Aside from new customer acquisition, repeat sales is the “holy grail” of all company sales departments. Having customers come back again and again for your products or services should be at the very peak of your team’s sales objectives. Unfortunately, businesses...
Time Management: How To Manage Your Time Better
[column_wrapper][two_thirds] Time Management is a universal problem By combining data on how business owners actually spend their time with insights from owners who face the same challenges, we’ve created a strategic guide to help you take advantage of every...
A Quick Guide To Effective Chain Supply Management
Ensuring a disruption-free supply chain is (or should be) a key goal for every CEO and business leader. This facet of operations has become even more prominent, due to supply chain troubles surfacing within the past several months. According to Logistics Plus,...
What Does the Future of Remote Work Look Like?
Clearly, remote work is here to stay. But what does the future of remote work look like? A different approach to recruitment While hiring remote workers is often similar to traditional recruitment methods, a different approach may be more effective for some employers....
Leverage Internal Communications To Boost Retention
What are the most effective ways to retain valued employees? Experts point to workplace culture, the quality of pay and benefits, and/or opportunities for advancement within the organisation. All these are compelling elements, but what may be missing—and is...
Key Negotiating Tactics Your Sales Team Should Have
Businesses with expert sales teams sometimes find themselves on a mystifying string of bad luck. Their sales professionals identify and qualify promising leads, even have a series of discussions with these prospects—only to end up with nothing to show for it. One...
Key Negotiating Tactics Your Sales Team Should Have
Businesses with expert sales teams sometimes find themselves on a mystifying string of bad luck. Their sales professionals identify and qualify promising leads, even have a series of discussions with these prospects—only to end up with nothing to show for it. One...
How To Build A World-class Team
You may have the best product or service out there, but if you lack a high-performing sales team, chances are your business will suffer. As anyone who’s ever been in (or dealt with) sales knows, it takes a combination of locating a person with the right sales traits...